Marketing Specialist-Student Guide
Getting Started
Welcome and introduction
Students Assignments
Pre-Assignment
Pre-test
Activities
Module 1: Marketing Strategy and Concepts
Unit 1: Foundations of Marketing
Unit 2: Developing Your Mission and Vision
Unit 3: Foundations in Branding
Unit 4: Understanding Your Customer
Module 2: General Marketing Basics
Unit 5: The Primary Elements of Marketing
Unit 6: Creating Compelling Marketing Collateral
Module 3: Digital Marketing Basics
Unit 7: Designing Your Web Site
Unit 8: Understanding Web Site Performance
Unit 9: Online Advertising
Unit 10: Leveraging Social Media
Unit 11: Email Marketing
Unit 12: Content Marketing
Unit 13: Organizing a Marketing Campaign – A Case Study
Module 4: Workplace Essentials
Unit 14: Communication Dynamics
Unit 15: Teamwork – Being a Team Player
Unit 16: Respecting Others and Embracing Diversity
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Unit 13: Organizing a Marketing Campaign – A Case Study
Marketing Specialist-Student Guide
Unit 13: Organizing a Marketing Campaign – A Case Study
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