Small Business Owner – Student Guide
Getting Started
Welcome and Introduction
Students Assignments
Pre – Assignment
Pre – Test
Activities
Module 1: Business Strategy, Planning, and Finance
Unit 1: Mission, Vision, and Strategy
Unit 2: Establishing Your Brand
Unit 3: Financial Terms and Reports
Unit 4: Managing Budgets and the Bottom Line
Unit 5: Business Planning
Unit 6: Achieving Business Objectives
Module 2: Marketing Management
Unit 7: Marketing Basics
Unit 8: The Marketing Cycle
Unit 9: Marketing on a Budget
Unit 10: Online Marketing Basics
Module 3: Operations Management
Unit 11: Managing Business Operations
Module 4: Sales Management
Unit 12: Selling Your Products and Services
Module 5: Customer Service
Unit 13: Six Vital Elements of Customer Service
Module 6: Workforce Management
Unit 14: Building Your Organizational Structure
Unit 15: Getting the Right People in Place
Unit 16. A Closer Look at Job Analysis
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Small Business Owner – Student Guide
Pre – Test
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